Language education in our country is growing beyond its own borders as many people from Brazil, Colombia, Korea, Japan and even European countries prefer to learn English or Hindi from teachers in India.
This is apparently because of the fact that English teaching in India is perceived to be of much better quality and cost effective than in other countries.
Hindi on the other hand is obviously our native language and we have several foreigners wanting to learn Hindi from native speakers while they are here on business or any other form of long stay.
This trend is clearly reflected by the increasing number of students of foreign origin in universities like JNU and DU as well as in private institutions like the Academy of Applied Languages – a Foreign Language institute headquartered in Gurgaon.
The demand for other languages like Spanish, German and French is also growing at a fast pace with many Indians wanting to learn languages and interact with foreign clients, colleagues or peers. This is a relatively untapped market in India where our options are restricted to the institutes run by foreign embassies like the Alliance Francaise for French or Goethe Institut for German. For the first time in India, private institutes like the Academy of Applied Languages are venturing into this domain by offering Language courses for individuals and corporates aligned to international standards and following standard European guidelines.


